MRTA Announces New-Format AGM to Redefine Tourism Business

This year’s Annual General Meeting (AGM) of the Miramichi River Tourism Association charts a new course for the region’s tourism plans and demonstrates that ALL area businesses should consider themselves “in the tourism business.”  The first of its kind in the region, this AGM will offer a full day of educational programs, networking, and entertainment suitable for businesses and organizations of all types – not just hotels, inns and outfitters, but restaurants, retail shops, attractions, activities, festival organizers, services businesses and more.

Set for Wednesday, March 28 at the Rodd Miramichi River Hotel, the AGM will run from 9am to 9pm and features a dynamic lineup of speakers to address opportunities for the Miramichi region to increase its tourism business.  Hailing from both New Brunswick and beyond – including experts from Nova Scotia, Ontario, and New York – these speakers will bring the best in educational content to attendees, and complement the robust day of networking and business development.  Early-bird registration pricing of $100 per person ends on Feb 28, and thereafter tickets are $125 until March 27, and $150 at the door on March 28.  Registration and full program details can be found at

MRTA’s Executive Director Monique Mills encourages owners and managers of all regional businesses to attend, even those who wouldn’t normally consider themselves in the tourism business.  “Hotels, inns, B&Bs, cottages, cabins, and campgrounds provide a critical foundation for tourism because visitors need a place to stay.  But when they arrive, they also need to eat, shop, explore, and be entertained, so MRTA is evolving its focus to help position and promote all aspects of our region to both new and repeat visitors.”  The new AGM format is designed to inspire attendees to embrace and benefit from that.  Schedule highlights include:

  • Keynote Address: The Key to Regional Tourism Success is Co-opetition, by Donna Hatt, Chair of Nova Scotia’s South Shore Tourism Cooperative and Marketing Manager for White Point Beach Resort
  • Concurrent breakout workshops on two essential topics: Find Your Voice and Get More Love on Social Media; and Preparing Your Business for the Year of Canada-China Tourism
  • Culinary Tourism Panel: The Magic Word is Local… with four experts discussing how and why tourists – more than ever – seek out local culinary experiences, and how regional businesses can partner together to deliver them
  • Marketplace Networking Reception: fostering new relationships among area businesses
  • The MRTA AGM Update: not just a progress update, but more importantly, the unveiling of exciting new marketing strategies for the region

Those interested in attending are encouraged to register early to ensure their participation.  Sponsorships are available, and all sponsorship inquiries should be directed to Monique Mills at .


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